New Advertising Campaign Showcases Benefits Of Intel Technology For Businesses
Intel Corporation launched a worldwide advertising and marketing campaign. The first organizations included in the campaign are Bumrungrad Hospital and Centrica’s British Gas.
“IT managers globally are challenged to meet increasing performance, reliability, scalability and flexibility requirements,” said Eric Kim, vice president and general manager of Intel’s Sales and Marketing Group. “Intel’s new integrated campaign focuses on how IT managers are facing these challenges within the business environment and achieving success by partnering with Intel.”
The campaign focuses on how Intel technology helps organizations grow and change with greater speed and agility to seize fresh opportunities and quickly resolve obstacles. Intel delivers complete technology platforms - processors, chipsets, wireless communications capability, software and other technologies - that harness the power of the IT industry to drive business productivity.
Intel’s new 17-country campaign will launch this month, focusing on the compelling benefits that Intel platforms, technologies and products - including laptop, desktop and workstation PCs; storage, networking and communications products; and servers - provide businesses and their customers. The campaign includes print and online advertisements and integration across the marketing mix.
McCann Worldwide in New York created the print, online and promotional advertising for this campaign that runs through the end of the year.
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
웹사이트: http://www.intel.com
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2010년 8월 24일 09:30
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2010년 8월 20일 08:49