Go East Characters Developed by COSCOI Popular in Southeast Asia, Getting Green Light for Global Expansion
Go East Characters popular in Southeast Asia developed by COSCOI, an animation character development and digital contents company in Korea.
It recently released smart edutainment apps ‘Go East! Coloring’ and ‘Go East! Xylophone’ as part of ‘COSCOI Friends’ series using ‘Go East,’ its typical intellectual property in animation. The app series of ‘COSCOI Friends’ have been distributed to 135 countries.
COSCOI also signed a contract with Zalo, a famous messenger app of Vietnam, to supply ‘Go East’ emoticons soon. It is in consultation with other Southeast Asian companies over license for ‘Go East’ and other emoticons.
‘Go East’ is an animation content adapted from ‘Journey to the West,’ a 15th century classical Chinese novel which deals with the adventures and exploits of a monkey named Sun Wukong. ‘Go East’ has a new plot which develops from an imaginative question, “What if Sun Wukong has a younger brother?” It is a road movie showing Wukong’s troublemaking brother ‘Banamong’ tastes a variety of foods as he travels east. Its popularity is attributable to a striking twist to the widely known tale and the addition of two popular topics, foods and travel.
Characters in the story are so strong and cute that they received positive responses in global character, animation and IP exhibitions, including the LIMA 2018 in Las Vegas, USA, the Beijing International Film Festival in Beijing, China and the Mifa 2018 in Annecy, France.
COSCOI has developed Mobile App Service (MAS), a content management platform to launch and manage apps for an effective distribution and utilization of ‘Go East,’ its intellectual property.
“I expect the apps to succeed in the global market without difficulty thanks to their strong showing in Southeast Asia,” COSCOI Vice President Ja Keun Kim said, “We plan to release 11 more educational apps this year.”
Website: http://www.coscoi.net
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Se Yong Oh
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