Head & Shoulders Announces New York Giants Wide Receiver Odell Beckham Jr. as New Brand Ambassador and “Heir to the Hair”
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150828005056/en/
“I’m honored to be chosen as the new Head & Shoulders hair ambassador. It’s an iconic brand that I trust to take care of my hair and scalp. Troy Polamalu and his legendary hair have left a big helmet to fill, but I’m ready to take on this role and join the Head & Shoulders family,” said Beckham Jr.
Recognized for his great football talent, as well as his iconic hair and unique sense of style, Odell was a natural fit for the brand. Odell rose to superstardom last season, winning Offensive Rookie of the Year and an ESPN ESPY Award for his famed one-handed catch. How is he preparing for his second NFL season? With confidence and no distractions. “Thanks to Head & Shoulders, I know my hair and scalp are healthy, so I can stay focused on the field and perform my best,” said Beckham Jr.
Starting today, fans can see Odell in his first ad for Head & Shoulders on the brand’s YouTube (https://goo.gl/nKctcT) channel. The ad highlights Odell’s shoulders and all that he carries on them: hopes, dreams, his reputation, and the admiration of his fans. His shoulders were made to carry greatness - not dandruff.
For more information on what Odell is up to this NFL season with Head & Shoulders, check out @HeadShoulders (https://goo.gl/oWw2AR) on Twitter and visit the Head & Shoulders (https://goo.gl/B2BN4P) Facebook page.
About Head & Shoulders
With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the Official Shampoo of the National Football League. Check out @HeadShoulders (https://goo.gl/oWw2AR) on Twitter throughout the NFL season for live updates and exclusive content and grooming tips from Odell Beckham Jr.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150828005056/en/
Website: http://www.pg.com
Contact
Procter & Gamble
Marina Maher Communications
Madeleine Spagnola
212-485-6271
mspagnola@mahercomm.com
This news is a press release provided by P&G.
-
2023년 7월 5일 09:30