Crimson Hexagon is Named Tumblr Preferred Analytics Partner
- New social insights from Tumblr will impact decision-making across the business world
As a Preferred Analytics Partner, Crimson Hexagon can utilise Tumblr data to identify instances of brand mentions and logos (http://goo.gl/BbOMu9), measure conversation volumes and analyse sentiment drivers. Brands and agencies can then use Crimson Hexagon’s capabilities to gain a better understanding of the customer's voice, advance their presence on Tumblr and optimise product and marketing initiatives.
"By using Crimson Hexagon's Tumblr data, we have expanded our view of online conversation, which allows us to discover new communities of brand-loyal customers for our clients,” said Eric Beane, managing director of analytics and insights at VML. “It helps us to identify ways to connect to these audience segments with more relevant, engaging content and enhance the experiences with the brands they love.”
Tumblr Preferred Analytics Partners are rigorously evaluated based on their ability to provide meaningful and accurate information.
John Donnelly III, senior vice president of global sales and marketing at Crimson Hexagon, said, “As we evaluate product and partnership decisions, our goal is always to be where our customers are and ensure that we’re providing them with valuable consumer insights. Through the Preferred Analytics Partner program, Crimson Hexagon users now have the ability glean insights that can help drive strategic business decisions.”
Tumblr analysis is now available to all Crimson Hexagon customers. To learn more, register for the webinar Brand Insights from Tumblr Social Analysis (https://goo.gl/cUji2s), featuring Crimson Hexagon product and data experts on Wednesday, July 29th.
To schedule a demo, please contact us (http://goo.gl/fbFHgA).
Additional resources:
Blog: http://www.crimsonhexagon.com/blog
Tumblr: http://crimsonhexagon.tumblr.com/
Facebook: https://www.facebook.com/crimsonhexagon
Twitter: https://twitter.com/crimsonhexagon
About Crimson Hexagon
Crimson Hexagon (www.crimsonhexagon.com) is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 600 billion posts, Crimson Hexagon's ForSight™ platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft and Twitter, and leading agencies such as Translation, Edelman and We Are Social. Find us on Twitter @crimsonhexagon.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150714006447/en/
Website: http://www.crimsonhexagon.com
Contact
Crimson Hexagon
Annabel Rivero
0207 294 3610
crimsonhexagon@lansons.com
This news is a press release provided by Crimson Hexagon.