ITB Berlin is a Strong Marketplace in Turbulent Times
- ITB Berlin 2015
According to Dr. Christian Göke, CEO of Messe Berlin GmbH: “ITB Berlin is a strong marketplace and provides the international travel industry with an ideal platform for negotiating and doing business. In turbulent times and against the backdrop of a weak euro and uncertainty in the wake of terrorism and worldwide conflicts this is a particularly valuable and important aspect.“ In 2014, according to estimates by Messe Berlin, business concluded by exhibitors amounted to 6.5 billion euros. “This year we have continued to expand the already well-established ITB Buyers Circle and will be holding the first Buyer Seller Speed Dating event in an aim to give exhibitors’ business an extra sales boost. Furthermore, the ITB Convention will be debating all the important industry topics. The industry’s largest convention is an indispensable knowledge platform that highlights best practices as well as exclusive survey results and the latest tourism topics“, Christian Göke added.
The sharing economy will be a key topic at the ITB Berlin Convention, where seven events will be highlighting the challenges and the prospects for the tourism industry.
This year the world’s largest travel trade show has registered a major increase in exhibitor numbers from Asia, India and the Arab countries. LGBT Travel, Adventure & Sustainable Travel and Travel Technology have also expanded again. Visitors to the toolsLounge in the eTravel World will find a new platform that provides a focal point for web-based tourism applications.
Website: http://www.itb-berlin.com
Contact
Press Officer ITB Berlin
Astrid Zand
+49 30 3038 2275