Xaxis Extends Lead in Programmatic Space with Debut of Next Generation Data Management Platform, Turbine
- Fully Proprietary DMP Sets New Standard for Accuracy, Results and Speed, Providing Advertisers with Exclusive, Constantly Updating Audience Segments Actionable Across All Digital Channels
Developed with a Xaxis investment of more than 25MM USD, Turbine represents a fundamental shift in DMP architecture, taking audience segmentation from a two-step process, where data is first stored and then analyzed, to an always-on analysis of raw, anonymous audience data streams. For advertisers, these constantly updating and optimizing audience segments delivered by Turbine’s Audience Creation Engine (ACE) mean that new opportunities can be identified and acted upon in minutes not hours. Equally important, with Turbine’s proprietary audiences, advertisers are not limited to building strategies around the same 3rd party audience data sets in use by everyone else.
“Xaxis has a rich history of building proprietary data technology, beginning with our introduction of the industry’s first DMP,” said Mark Grether, global COO of Xaxis. “Turbine represents the next step in our ongoing evolution, enabling our clients to extract more meaning more quickly from the massive amounts of anonymous big data being generated on a moment by moment basis. In a recent UK study, Xaxis data drove at least a 50% reduction in cost per acquisition versus 3rd party data.”
Turbine’s stream processing engine continually responds to changes in behavior patterns inferred from more than 2 trillion anonymous data points to reach better decisions more quickly. This stream processing architecture also accelerates Turbine’s audience intelligence as data volumes increase. Using proprietary predictive modelling algorithms, machine learning and advanced semantic technology, Turbine automatically determines what audiences to create, in which context, in order to target and optimally meet the needs of each campaign.
“Audience segments are remarkably fluid, with relevance evolving in real time based upon a multitude of continually changing factors,” said Richard Lloyd, vice president, Platform at Xaxis. “Turbine is the industry’s first solution to bring a real time element to the audience creation process, providing clients with an unmatched advantage for maximizing the performance of their programmatic campaigns.”
Turbine is fully integrated with the Xaxis execution platforms, which provide first look or exclusive access to the industry’s largest worldwide portfolio of premium, brand-safe inventory across display, online video, mobile, social, Internet radio and digital-out-of-home channels. Not only can advertisers better identify the best audiences, they can reach them wherever they access media and on premium inventory available exclusively through Xaxis.
About Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.
Contact
Saeger Media Group / Xaxis
Katy Saeger or Peter Epstein
+1 310-597-2337 or +1 323-251-3567
katy@saegermediagroup.com or peter@saegermediagroup.com
This news is a press release provided by Xaxis.
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2017년 1월 24일 11:20
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2015년 11월 9일 14:10