LG KICKS OFF NEW SOCIAL MEDIA CAMPAIGN, “HIDDEN WORLDS”
- Consumers Challenged to Enter LG’s World of Ultimate Picture Quality
The premise of Hidden Worlds is an adventurous journey where users take on the role of an explorer trying to rescue a female author who is trapped in the beautiful but mysterious world of six colors within the TV screen. The interactive social movie element adds to the enjoyment, allowing participants to earn credits and become eligible for prizes by overcome challenges and obstacles. Throughout the journey, participants will also get the chance to effectively experience LG’s innovative picture quality through cameo roles played by next generation displays such as Curved OLED TV and Ultra HD TV. Addtionally, key features of the company’s latest flagship smartphone, LG G2, will make an appearance in the story.
“We are excited at the prospect of this new social media campaign helping consumers to get more involved in LG by taking a leading role in developing the story of our ultimate picture quality” said Ki-wan Kim, executive vice president and global marketing officer of LG Electronics. “Hidden Worlds embodies our new brand identity theme, It’s All Possible, which highlights LG’s dedication to bringing excitement to consumers’ daily lives.”
The new campaign will eventually be rolled out in more than 20 countries in Europe, Asia, Central/South America, Middle East and Africa, after the opening of its global site www.LGHiddenWorlds.com. As part of the campaign, LG will be sponsoring a broad range of activities to engage participants in each region.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
Website: http://www.lge.co.kr
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This news is a press release provided by LG Electronics Inc..
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2023년 9월 18일 09:41
