LG ANNOUNCES WINNERS OF ‘SMART DISCOVERIES’ CAMPAIGN
The idea-sharing competition, which wrapped up last month, drew a total of 1.5 million visitors from almost 200 countries to the website, www.LGsmartchoice.com. In all, more than 800 personal ideas were submitted, from which one winner from each of six categories were selected by a combination of votes from online users as well as an in-house judging panel.
“We’re very pleased that consumers got the chance to share their ideas and creativity through this event while also having the opportunity to get closer to LG’s products,” said Seong-jin Jo, president and CEO of the LG Home Appliance Company. “This un-conventional campaign was very meaningful to us as it was executed by consumers, evaluated by consumers and shared by consumers.”
All winning entries and interview video can be viewed on the gallery page in campaign website starting today until the end of this year. Winners will receive LG’s top-of-the-line home appliances such as Door-in-Door™ refrigerator, 6 Motion Direct Drive wash-ing machine, Lightwave oven, HOM-BOT SQUARE robotic vacuum cleaner, KOM-PRESSOR™ vacuum cleaner and TrueSteam™ Dishwasher.
Some of the winning ideas were specifically selected for their ingenuity and conven-ience, such as:
· Washer Ice Bucket which involved filling a washing machine with ice to serve as a beverage cooler at a party and then using hot water to melt the unused ice;
· Mosquito Evacuation in which a vacuum cleaner is employed to eliminate mosquitos from hard to reach ceilings;
· Special Gift for a Girlfriend where an oven is used to melt a candle in a sea-shell to create a beautiful, personalized gift.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world`s first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.LG.com.
Website: http://www.lge.co.kr
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LG Electronics, Inc.
So-yeong Kim
+82 2 3777 3738
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This news is a press release provided by LG Electronics Inc..
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2023년 9월 18일 09:41
