GuestLogix Announces POSie Award Recipients for Onboard Retail Innovation and Excellence
“The GuestLogix POSie Awards recognize some of the most innovative airlines and rail companies in the global passenger travel industry today,” said GuestLogix Executive Vice President Brett Proud. “We congratulate all of our nominees and are proud to recognize Alaska, Frontier and WestJet for their efforts in leveraging our leading onboard retail solution to enhance passenger experience and grow their business.”
This year‘’s POSie categories, recipients and nominees are as follows:
Highest Revenue per Flight for a Buy on board Program
This award measures an airline‘’s onboard sales performance compared with the previous year.
Winner: Alaska Airlines for their continued higher than average revenues per flight
Nominees: Ryanair, United Airlines, US Airways, WestJet Airlines
Most Innovative Use of a POS Solution
This award recognizes companies that have deployed a POS solution in innovative ways onboard the aircraft.
Winner: Frontier Airlines for their onboard fundraising programs
Nominees: Alaska Airlines, Delta Air Lines, East Coast Main Line, Garuda Indonesia
Best Onboard Merchandising Strategy
This award recognizes organizations that have created new onboard retail initiatives that have made a significant impact to their business.
Winner: WestJet Airlines for their unique selection of onboard offerings
Nominees: Eurostar, KLM Royal Dutch Airlines, Ryanair
Photos of this year‘’s POSie recipients are available at www.guestlogixusergroupconference.com.
Website: http://www.guestlogix.com
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Ruth Morayniss
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This news is a press release provided by GuestLogix.