Bluetooth SIG Extends Bluetooth Brand, Introduces Bluetooth Smart Marks

- Market and Use Case Expansion Create Need to Denote Compatible Bluetooth v4.0 Devices

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2011-10-26 10:56

SEOUL--(뉴스와이어)--The Bluetooth Special Interest Group (SIG) announced two new brand extensions to its globally recognized logo today in an effort to create consumer awareness around compatibility for new devices implementing Bluetooth v4.0 – the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark. Bluetooth Smart Ready devices are phones, tablets, PCs and TVs that sit at the center of a consumer’s connected world and implement a Bluetooth v4.0 dual mode radio. Bluetooth Smart devices are sensor-type devices like heart-rate monitors or pedometers that run on button-cell batteries and were built to collect a specific piece of information. Bluetooth Smart devices include only a single-mode low energy Bluetooth v4.0 radio.

Bluetooth Smart Ready devices can connect to the billions of Bluetooth devices already in use today and also to new Bluetooth Smart devices just starting to enter the market. Bluetooth Smart devices, due to their revolutionary low power consumption, will only connect with products denoted with the Bluetooth Smart Ready mark, plus those designated specifically by product manufacturers.

“Here’s the truth of the matter: Bluetooth Smart and Smart Ready devices will revolutionize the way we collect, share and use information,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “In order to ensure consumers know what these extraordinary devices have to offer, we created the Bluetooth Smart and Smart Ready marks. These new logos will help consumers manage compatibility, and encourage manufacturers to build their best Bluetooth devices yet.“

A recent In-Stat report forecasts Bluetooth device shipments will exceed two billion in 2013 alone, fueled largely by the rapid introduction of Bluetooth Smart devices across many different industry segments.

“Consumers can look at new Bluetooth Smart Ready devices the same way they would a 3D ready TV – having the TV is just the first part of the puzzle, you need glasses and content in order to really experience 3D,” said Suke Jawanda, CMO of the Bluetooth SIG. “Once consumers have a Smart Ready device, like the new iPhone 4S, they can continue connecting to existing Bluetooth devices and are also ready to experience the new world of Bluetooth Smart peripheral devices that will carry the Bluetooth smart logo.”

More information on how a device qualifies to bear the new Bluetooth Smart designation, as well as detailed compatibility explanations and a general FAQ can be found at www.bluetooth.com/smartdevices.

블루투스SIG 개요
1998년에 결성된 블루투스 SIG는 블루투스® 기술 표준을 관리 및 감독하는 비영리 조직이다. 4만 개 이상의 회원사를 지원하고 있는 블루투스 SIG는 회원사들 간의 협업을 촉진하여 기술을 확장하고 세계적 수준의 제품 인증 프로그램을 운영하고 있다. 이를 통해 글로벌 상호운용성을 촉진하고 블루투스 기술에 대한 인지도와 이해 및 기술 도입을 향상시킴으로써 블루투스 브랜드 가치를 성장시키는 새로운 사양을 제공한다.

웹사이트: http://www.bluetooth.com