GM Korea Runs Deep with Refreshed Service Network
- First Chevrolet Service Center with New Global Chevrolet Brand Standards Opens
- Customer Value Improves through Introduction of Innovative Facilities and Services
The facility displays Chevrolet’s high-class brand image, and features a comfortable customer lounge with monitors that provide continual service information updates as well as a book cafe and iPad zone with Wifi service. A total of 487 Chevrolet service outlets nationwide are planned to be fully transformed by the third quarter of this year.
Earlier this year the company’s roadside assistance vehicles were replaced with Chevrolet cars to strengthen Chevy Care while improving customers’ experience when their vehicle needs service.
GM International Operations (GMIO) President Tim Lee and GM Vice President of International Operations Sales, Marketing and Aftersales Susan Docherty attended yesterday’s service facility opening.
“This is a sign of GM Korea’s devotion to running deep in Korea with Chevrolet,” said Lee. “I am very impressed by the rapid expansion of the brand since its introduction in March in one of our key markets. Upgrading our level of service will further strengthen Chevrolet’s strong position in Korea.”
“Customers are truly the key to Chevrolet’s success in Korea,” said Docherty. “The transformation of our service network and replacement of roadside assistance vehicles is aimed at getting more Korean car buyers to become familiar with Chevrolet’s value. The strength and quality of our service will speak for themselves.”
During their visit to Korea, Lee and Docherty helped present an Alpheon, the grand prize in the Chevrolet Wow Festival, to the winner. They also participated in a product design review at the GM Korea Design Center and a test drive of the Chevrolet Volt extended-range electric vehicle.
Website: http://media.gm-korea.co.kr
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GM Korea
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This news is a press release provided by GM Korea Company.
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2016년 9월 23일 10:39
