Samsung Launches the NX11: the Latest NX System Camera and Lens Line Up

- Create high quality images with the camera's easy-to-use i-Function lens

뉴스 제공

삼성전자 코스피 005930

2010-12-29 10:07

SEOUL--(뉴스와이어)--Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the NX11 - the latest addition to the highly successful NX family of cameras. The NX11 is an upgraded model based on the NX10, compatible with the new i-Function lens, introduced for the NX100. The NX11 will come complete with an 18-55mm i-Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color lens. The launch reinforces the company's commitment to leading innovation in the compact system camera market.

The i-Function lens puts the perfect picture at the fingertips of all photographers by providing exceptionally easy way of controlling the camera. Because a typical camera user wraps their hand around the lens when holding the camera, the new i-Function system means that photographers can naturally use their left hand to change settings through a button built into the i-Function lens, without the need to take the cameras off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly and easily by simply using the i-Function button and ring on the lens, meaning easier and quicker configuration while shooting.

The NX11 also has a focus on usability, with a change in the grip design to make shooting easier and more comfortable for users. Additionally, it has a lens priority mode dial, to simplify searching for the best mode for each lens. The camera also includes a convenient, one-touch i-Function button that activates common shooting controls like aperture, shutter speed, ISO and white balance, meaning easier and quicker configuration while shooting. The camera makes taking great landscape scenes or pictures of large groups simple by featuring a panorama mode, which allows the user to take panoramic pictures in one press-and-sweep motion. As with the NX10, the NX11 uses the best in class APS-C sensor for better image quality. The APS-C sensor is larger than Micro 4/3 and the larger sensor delivers high quality images, easily.

Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, said: “Today's launch is important for Samsung in reinforcing our position as a leading innovator in the digital camera market and for showing our innovation in the compact system camera market. The NX11, while offering the best features of the NX10, has an upgraded design and the additional i-Function capability with more lenses. The launch of our next offering in the NX range also demonstrates our commitment to our customers, by producing user driven innovation in the form of easy-to-use functions and upgraded customization.”

Alongside the built-in flash and built-in electronic VGA (640x480) viewfinder, the NX11 has a 3.0" AMOLED LCD screen. The AMOLED screen reduces the glare from sunlight so the consumer can see their images under any lighting conditions, including sunlight. The user can also get a more vivid, clearer image through enhanced color reproduction. The NX11 also provides high quality video with 720p HD recording, and its large APS-C sensor allows the videos to be recorded with shallow depth of field, providing effects that are shown in motion picture movies.

삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부분, LCD 부분, 반도체 부분, 통신 네트워크 부분 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.

웹사이트: http://www.samsung.com/sec