Samsung’s Diva Collection Targets Fashionable Women
S5150
S7070
“Carmen Kass’ image of luxury and intellectual charm is an ideal fit for ‘Samsung Diva Collection 2010,’ which offers mobile phones that are exquisitely designed for modern women.” said Younghee Lee, Vice President of Mobile Marketing, Samsung Electronics.
Carmen Kass is an Estonian model who has walked the runway for top fashion designers and appeared on the covers of many global fashion magazines.
To supplement the Diva’s embossed quilted look and fun features, including ‘Beauty Effect’, ‘Lomo Effect’, ‘Wish list’ and ‘Etiquette mode’ (more info below), Samsung is introducing a ‘Premium Package’ for the ‘Samsung Diva Collection 2010’ to further satisfy the needs of female consumers. The ‘Premium Package’ includes a trendy phone strap and a luxurious handmade genuine leather phone case to dress-up the fashionista phone, all beautifully presented in a stylish package.
Samsung (S7070) - Designed for the Diva with Exquisite Taste
The Samsung Diva is designed for the woman with exquisite taste, sophistication and an amazing personality. This target audience will appreciate the Samsung Diva’s pearly-whitequilted back cover as well as the ergonomically designed diamond-shaped crystal button on the front.
With the Diva’s 3.2 megapixel camera featuring ‘Beauty Effect’ and ‘Lomo Effect,’ users can take brilliant photos and flawless portraits.
The device makes keeping track of communications with friends and colleagues simple.Pop-up SNS (Social Networking Service) instantly notifies users when friends add updates on social networking sites, such as Facebook and MySpace. Multi-instant messenger combines all accounts into one easy-to-use application so that users can always stay connected.
Other features designed with women in mind include security features, such as ‘SOS Message’ and ‘Fake Call’ that users can send a direct message or a call to assigned public security services and get a fake call when needed. ‘Wish List’ helps the user streamline her shopping, while‘Etiquette mode’ enables consumers to instantaneously silence the mobile at necessary moments.
Samsung (S5150) - Designed for the Diva in the Spotlight
The Samsung Diva folder is designed for the woman who is the center of attention, wherever she is. The Samsung Divafolder offers a shiny, silver-toned back cover featuring a 3D quilted pattern. A hidden LED screen, “glittering LED,” illuminates to notify the user of an incoming message or a call.
Like Diva, Diva folder offers various image-editing features, such as ‘Beauty Effect’ and ‘Lomo Effect,’ built-in security features including ‘SOS Message’ and ‘Fake Call.’
The launch of the Diva and the Diva foldermarks Samsung’s commitment to delivering stylish, fashionable and feature-rich phones for female mobile users.
The Samsung Diva Collection 2010 will be launched in January 2010 in the UK, France, Germany and other European countries, followed by Southeastern Asia and China.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com http://www.samsung.com
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부분, LCD 부분, 반도체 부분, 통신 네트워크 부분 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Soojeong Lee
Samsung Electronics
+82-2-2255-8275
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1월 10일 11:30
