Samsung Announces World’s First Mobile Display Driver IC with Embedded Touch Screen Control Functionality
“Samsung’s Touch Embedded DDI technology achieves three significant advancements: reduced chip area, lower power consumption and superior cost competitiveness,” said Dr. Myunghee Lee, vice president, DDI development team, Samsung Electronics. “Single-chip integration brings added value to DDI solutions and further positions the DDI technology as a core component in advanced mobile platforms.”
Compared to resistive touch screen control technology, capacitive touch screen control technology allows more advanced features such as soft-touch and multi-touch functions and provides significant improvement in important performance parameters such as optical transmittance and durability.
According to Display Search, Inc., the global mobile handset market, which is the primary application for mobile display driver ICs, is expected to reach 1.2 billion units this year and grow to 2 billion units by 2012. Sales of touch-screen phones are forecasted to increase at a compound annual growth rate of 30 percent to account for 27 percent of total handsets sold in 2012.
Consistently ranked number one for the past seven years, Samsung currently holds the top market share position in display drive ICs with 16 percent in 2008. Development of next generation technologies such as the touch-embedded DDI single chip solution reinforces the company’s competitive advantages in the DDI industry.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부분, LCD 부분, 반도체 부분, 통신 네트워크 부분 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
James Chung
Samsung Electronics
+82-2-2255-8272
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