LG Gearing Up For Assault On Smartphone Market
GW550 is one of the first three Windows Mobile® 6.5 devices being launched initially as part of LG’s long-term smartphone strategy which will include the introduction of 13 Windows® phones before the end of 2010. The GW550 is LG’s first ever QWERTY bar-type smartphone and will be available later this year in Asia, Africa and the Middle East.
Designed with usability in mind, LG’s latest smartphone offerings will highlight the touch-friendly, easy-to-navigate interface of Windows Mobile 6.5 which delivers an easier and faster smartphone experience for users. These Windows® phones will be supported by LG’s own distinctive S-Class User Interface, which offers a unique 3D experience that works with Microsoft’s familiar operating system.
“This initial launch is a strong testament that LG is committed to offering a spectrum of choices for our broad range of customers,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Our work with Microsoft on mobile devices reflects our strategy of offering the best in both hardware and software in all our smartphones.”
The latest version of Windows Mobile includes an upgraded Internet Explorer Mobile browser with a new engine and a customized version of Adobe Flash Lite for accessing sites previously unable to render properly on a handheld. Windows Mobile® 6.5 will also include free access to Microsoft’s My Phone service where customers can perform automatic backups of photos, music, contacts and text messages from their handheld to the web for easy access any time.
“With familiar software like Microsoft Outlook, Windows Media Player and Windows Live, these phones will give people the confidence to get things done with the software they would normally expect from their PCs,” said Todd Peters, Corporate Vice President of Microsoft Corp. “LG’s portfolio of stylish Windows smartphones gives people the ability to choose the model that best suits their style and budget.”
Launched in July, the LG Application Store (http://www.lgapplication.com) will offer add-ons for all three devices as well as future LG smartphone devices. The site expects to offer up to 2,000 downloadable applications by the end of year.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Inc.
Corporate Communications
Judy Pae
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